Creating value is something Madhuri Sharma, candidate of Mrs. India Earth strongly believes in. Holistic contribution to society is something she practices. Even during her stint as a nutritionist, she used her knowledge to benefit cancer patients by devising meal plans packed with antioxidants and taste to suit their requirements. Besides this she works regularly for underprivileged children through her association with an NGO in providing education to them. The icing on the cake, however, is Maadhuri's recent involvement in E Incarnation, a company dealing with e-waste and it's recycling. It is known how hazardous e waste can be for health and otherwise. She fully supports detoxification of the environment and wants to spread awareness on the subject. She uses her role to address issues that need awareness and is a responsible mother on a mission. Three cheers to a woman, mother and a beauty who has set her goals clearly. Working in a way to benefit society and the environment is on top of her list and she will only maximise this with the victory of the crown.